1. 在开头 Introduction 部分新增一句声明
We strongly support all points of view being represented on the App Store, as long as the apps are respectful to users with differing opinions and the quality of the app experience is great.
只要 App 对用户们的不同的观点是尊重的,并且有良好的用户体验,我们支持所有在 App Store 上发表的观点。
2. 条款 2.3 Accurate Metadata(准确的元数据)中新增了一条关于预购细则 2.3.11
2.3.11 you submit for pre-order on the App Store must be complete and deliverable as submitted. Ensure that the app you ultimately release is not materially different from what you advertise while the app is in a pre-order state. If you make material changes to the app (e.g. change business models), you should restart your pre-order sales.
2.3.11 你在 App Store 上提交的预购必须是完整且可交付的。确保你最终发布的 App 与预购时所宣传的 App 没有实质性差异。如果你更改了你的元数据(比如商业模式),那么你家就要重新启动预购。
参考文章:苹果全面开放“预购”功能
3. 条款 3.1.1 In-App Purchase(内购)中新增了一条关于“告知开箱几率”的要求
Apps offering “loot boxes” or other mechanisms that provide randomized virtual items for purchase must disclose the odds of receiving each type of item to customers prior to purchase.
App 提供“开箱”或其他有概率获得物品机制时,必须在用户购买之前告知每个项目的获取概率。
4. 条款 3.1.2 Subscriptions(订阅)中有两项改动
(1)新增了「订阅内容可在用户所有设备使用」的说明
Subscriptions must work on all of the user’s devices where the app is available. Learn more about sharing a subscription across your apps.
订阅的内容在用户的所有设备都可以使用,了解详情可参考《sharing a subscription across your apps》。
(2)认可了虚拟货币等内容的订阅
Subscriptions may include consumable credits, gems, in-game currencies, etc., and you may offer subscriptions that include access to discounted consumable goods (e.g. a platinum membership that exposes gem-packs for a reduced price).
此前 App Store 还不认可这些虚拟货币的订阅,但支持订阅提供折扣服务:
Subscriptions may not include consumable credits, gems, in-game currencies, etc., even when combined with other offerings, but you may offer subscriptions that include access to discounted consumable goods (e.g. a platinum membership that exposes gem-packs for a reduced price).
5. 新增了关于加密货币与 ICO 的条款 3.1.5(b) Cryptocurrencies(加密货币)
3.1.5 (b) Cryptocurrencies: Apps may facilitate transmission of approved virtual currencies (e.g. Bitcoin, DogeCoin) provided that they do so in compliance with all state and federal laws for the territories in which the app functions. Apps facilitating Initial Coin Offerings (“ICOs”), cryptocurrency futures trading, and other crypto-securities or quasi-securities trading must come from established banks, securities firms, futures commission merchants (“FCM”), or other approved financial institutions and must comply with all applicable law.
6. 条款 3.2.1 Acceptable (允许的商业模式)增加了对金融类产品资质的规定
(viii) Apps used for financial trading, investing, or money management should come from the financial institution performing such services or must use a public API offered by the institution in compliance with its Terms & Conditions.
7. 缩减了条款 4.2.1 中关于 API 和 framworkds 的内容
4.2.1 Apps should use APIs and frameworks for their intended purposes and indicate that integration in their app description. For example, the HomeKit framework should provide home automation services; and HealthKit should be used for health and fitness purposes and integrate with the Health app.
Apps usingARKit should provide rich and integrated augmented reality experiences; merely dropping a model into anAR view or replaying animation is not enough.
8. 条款 4.2.6 详细了对模板应用的规定
4.2.6 Apps created from a commercialized template or app generation service will be rejected unless they are submitted directly by the provider of the app’s content. These services should not submit apps on behalf of their clients and should offer tools that let their clients create customized, innovative apps that provide unique customer experiences. Another acceptable option for template providers is to create a single binary to host all client content in an aggregated or “picker” model, for example as a restaurant finder app with separate customized entries or pages for each client restaurant, or as an event app with separate entries for each client event.
9. 新增了条款 5.4 VPN Apps
5.4 VPN Apps
Apps offering VPN services must utilize the NEVPNManager API and must make a clear declaration of what user data will be collected and how it will be used. VPN apps must not violate local laws, and if you choose to make your VPN app available in a territory that requires a VPN license, you must provide your license information in the App Review Notes field.
明确「开箱概率」这项规定,实际上我国文化部在去年 12 月发布的《文化部关于规范网络游戏运营加强事中事后监管工作的通知》中就有类似的规定:随机抽取不得直接投入法定货币或虚拟货币,应公示抽取或合成概率。App Store 也在一年后将此纳入审核规范,无疑会提升苹果用户(尤其是游戏玩家)的体验——开宝箱时至少心里有底,对开发者也起到一定的规范作用。
总体看来,这些新规对于 App Store 的生态都将会起着相对积极的作用,违规产品、无资质产品与骗氪游戏将会变少;但新规对模板 App 的限制,一方面的确可以减少 App Store 中很多同质化应用与游戏的比例,另一方面对于没有或缺乏开发能力的商户、机构来说,则将会增加他们在 iOS 一端的开发成本。